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Episode 118: 5 Earning Practices That Keep You From Building Wealth.

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/ Luzy King

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.


Hello everyone! Welcome to another episode of the Say Hola Wealth podcast. I’m your host, Luzy King, Latina wealth coach, founder of Say Hola Wealth, and the creator of the Say Hola Wealth Academy. Today, I want to share five earning practices that keep Latinas from building wealth. Before we dive in, I just want to say thank you for being here and supporting this journey towards financial empowerment. Let’s pin this comment and get started!

5 Earning Practices That Keep You From Building Wealth

Practice 1: Lack of Clarity [00:01:00]

One major obstacle that keeps Latinas from building generational wealth is the lack of clarity. We live in a society that often undervalues us, making it easy to accept less than what we deserve. Many of us, especially those who are the eldest daughters of immigrant parents, find ourselves burdened with family responsibilities. This constant pressure leaves little room to define our own goals and dreams. Without clarity, it’s impossible to build a solid financial future.

Practice 2: Getting Paid Under the Table [00:02:00]

Another common issue is getting paid under the table. This practice might seem advantageous at first because it feels like we’re cheating the system. However, it actually harms us in the long run. Not only is this income unethically earned, but it also prevents us from leveraging financial tools like investment accounts. We need to foster a healthy relationship with taxes, using them to our advantage to grow our wealth legally and ethically.

Practice 3: Not Charging Your Worth [00:03:00]

Many Latinas struggle with charging what they’re worth. We often have a deep-seated desire to help others, sometimes at the expense of our own financial health. Undercharging or offering too many discounts undermines our value and can lead to burnout. It’s essential to recognize and charge for the value we bring to the table, whether as entrepreneurs or professionals.

Practice 4: Not Asking for More Money [00:04:00]

We often hesitate to ask for what we deserve, especially in professional settings. During salary negotiations, many of us accept whatever is offered, even if it’s not enough to keep up with inflation. It’s crucial to learn to negotiate assertively. Remember, you can be both grateful and assertive. Asking for what you need is a key step towards increasing your income.

Practice 5: Relying on a Single Source of Income [00:05:00]

Finally, relying on a single source of income is one of the biggest mistakes. In today’s economy, having only one stream of income is risky. Diversifying your income through investments or side hustles can provide financial stability and growth. You don’t necessarily need another job; becoming an investor can help create passive income streams, allowing your money to work for you.


Let’s recap the five earning practices that keep Latinas from building generational wealth:

  1. Lack of Clarity: Not knowing what you want and not setting clear financial goals.
  2. Getting Paid Under the Table: Engaging in unrecorded income that prevents leveraging financial growth opportunities.
  3. Not Charging Your Worth: Undervaluing your skills and services.
  4. Not Asking for More Money: Hesitating to negotiate salaries and fees.
  5. Relying on a Single Source of Income: Depending solely on one income stream without diversifying.


Thank you for tuning in today! I hope you found this episode insightful. If you’re ready to break these cycles and start building wealth, apply for coaching today and get 50% off private coaching sessions when you apply from May 28th to June 1st, 2024. Let’s work together to achieve your financial dreams. Click the link in the description to get started. Until next time, ciao!

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What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.


What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

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Let’s Build Wealth Juntxs,

Luzy King