EP. 228: The Ambition Penalty: Why Working Hard Isn’t Enough for Women with Stefanie O’Connell

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Luzy D. King & Stefanie O'Connell

Luzy King is an award-winning Latina Wealth Coach, author of Cash Libre, and first-generation investor redefining what wealth building can look like for women of color.

After being denied access to financial advice because she didn’t have $100,000 to invest, Luzy set out to learn the rules of wealth for herself. Today, she challenges traditional narratives about money and empowers women of color to pursue greater wealth, freedom, and options—and to build legacies on their own terms.

“More than just another money guide, but an affirming, healing, acknowledging survey of the common obstacles to wealth that too rarely see the light of day. Cash Libre is a standout.”
Midwest Book Review

 

Stefanie O’Connell is an award-winning journalist whose work dismantles the myths keeping women from equitable pay, leadership, and power—one data point at a time.
Her book, The Ambition Penalty: How Corporate Culture Tells Women to Step Up — and Then Pushes Them Down (Basic Venture, May 2026), debuted as a top Amazon title and has been praised by Publishers Weekly as “rigorous, incisive…punchy and accessible.”
With bylines in Slate, The Guardian, Bloomberg, CNBC, Glamour UK, Newsweek, USA Today, and Business Insider, Stefanie is a leading voice at the intersection of gender and ambition. She wrote, hosted, and co-produced the Webby Award–winning podcast Money Confidential for Real Simple magazine. With over 100,000 followers across her social media channels and Too Ambitious newsletter, Stefanie exposes how power and gender collide to keep women “in their place.”

What if you’ve done everything “right” and you’re still not getting ahead? In The Ambition Penalty by Stefanie O’Connell, these questions are explored in depth.

You earned the degree. You worked late nights. You volunteered for the extra projects. You became the reliable employee everyone counted on. Maybe you even earned another certification because someone told you that one more credential would finally open the door.

Yet somehow, promotions continue to pass you by.

If that story feels familiar, this episode is going to resonate with you.

On this episode of the Say Hola Wealth Podcast, I sit down with award-winning journalist and personal finance expert Stefanie O’Connell, author of The Ambition Penalty, for a conversation that completely reframes how we think about success, ambition, and wealth.

This isn’t another discussion about becoming more confident or negotiating harder.

Instead, we’re talking about something much bigger: the systems that shape our financial lives and careers.

As someone who primarily serves ambitious Latinas and first-generation professionals, this conversation felt deeply personal because so many of us grew up believing that education, hard work, and perseverance would be enough. We were told that if we followed the rules, financial freedom would naturally follow.

But what happens when the rules were never designed equally?

That’s exactly what Stefanie explores throughout The Ambition Penalty, and it’s a conversation every woman deserves to hear.

Why This Conversation Matters

One of the things I appreciate most about Stefanie’s work is that she doesn’t place the burden solely on women.

For years we’ve been given advice like:

  • Lean in.
  • Speak up.
  • Negotiate more.
  • Build confidence.
  • Ask for the promotion.

While none of those things are bad advice, they assume the only obstacle is ourselves.

Stefanie challenges that assumption.

Drawing from years of reporting on personal finance and workplace inequality, she explains that women often follow the exact same advice as men and still experience different outcomes—not because they’re less capable, but because they’re evaluated differently.

That distinction changes everything.

Instead of asking women to fix themselves, we can begin asking better questions about the environments where we work and the systems that determine opportunity.

The Myth of Meritocracy

One of my favorite parts of this conversation is our discussion about meritocracy.

Many first-generation professionals grow up believing that education is the great equalizer.

Go to college.

Earn another degree.

Work harder than everyone else.

Eventually you’ll be recognized.

As Latinas, many of us were taught exactly that. We carry our families’ hopes, sacrifice, and expectations into every classroom and every workplace.

Stefanie acknowledges that education absolutely matters.

But she also explains that education alone cannot erase bias.

Research consistently shows that women who obtain additional degrees or credentials still experience discrimination in hiring, promotions, compensation, and leadership opportunities.

That’s a difficult truth to accept, but it’s also an incredibly freeing one.

Because if the system responds differently to women, then your struggles are not simply evidence that you didn’t work hard enough.

The Small Biases That Become Big Problems

One study Stefanie discusses completely changed how I think about workplace inequality.

Researchers created a simulation of a corporate career ladder and introduced only a very small amount of bias while keeping performance exactly the same.

That tiny bias compounded over years of promotions.

Eventually, women needed far more opportunities to prove themselves before reaching executive leadership compared to their male counterparts.

The takeaway?

Systemic inequality doesn’t require dramatic acts of discrimination.

It can happen through countless small decisions that slowly accumulate throughout a career.

Someone is described as “not quite leadership material.”

Someone else is told they’re “too aggressive.”

Another employee is viewed as “not a cultural fit.”

Individually, those comments may seem insignificant.

Collectively, they shape careers, salaries, retirement accounts, and ultimately wealth.

The Hidden Cost of Unpaid Labor

Another topic we dive into is one that doesn’t receive nearly enough attention: unpaid labor.

When people think about financial inequality, they often focus only on salaries.

But Stefanie reminds us that what happens inside the home directly affects what happens in the workplace.

Women continue to carry the majority of household responsibilities, including childcare, emotional labor, planning, scheduling, and countless invisible tasks that rarely show up on a résumé.

For many Latina families, these responsibilities can also extend to caring for parents, grandparents, siblings, and other relatives.

That’s time.

That’s energy.

That’s emotional bandwidth.

And all of it has economic consequences.

When one person consistently carries more unpaid responsibilities, they often have fewer opportunities for networking, career development, leadership positions, or entrepreneurship.

It’s not simply about who washes the dishes.

It’s about who has the capacity to build wealth.

Why This Hits Home for Latinas

During our conversation, I shared something that many Latina professionals will recognize immediately.

When I worked in corporate America, I often felt pressure to minimize parts of my identity.

Whether it was the way I dressed or the way I presented myself, there was an unspoken expectation that professionalism looked a certain way.

Stefanie explains that many women experience similar pressures.

Black women face stereotypes.

Latinas face stereotypes.

Asian women face stereotypes.

The expectation to conform often comes from leadership standards that were never designed with diverse women in mind.

That doesn’t mean women should change who they are.

It means organizations must broaden their understanding of what leadership actually looks like.

Is Another Degree Really the Answer?

This part of the conversation especially resonated with me because I hear it from clients all the time.

“So maybe I just need my master’s.”

“Maybe I should get another certification.”

“If I had a PhD, people would finally take me seriously.”

Stefanie acknowledges that education absolutely has value.

But she also reminds us that another degree isn’t always the solution to systemic problems.

At some point, we have to stop assuming women simply need to become more qualified.

Many already are.

Instead, we need workplaces that recognize talent fairly.

Building Community Instead of Burning Out

One of the strongest messages from this episode is that women shouldn’t have to solve systemic inequality individually.

Working harder isn’t always the answer.

Neither is collecting endless credentials.

Instead, Stefanie encourages us to build community.

That means talking openly about these experiences.

Sharing salary information when appropriate.

Supporting other women.

Creating networks where sponsorship—not just mentorship—can happen.

Because meaningful change rarely happens in isolation.

Wealth Means Having Choices

At the end of every episode, I ask my guests what wealth means to them.

Stefanie’s answer was beautifully honest.

She shared that years of consistently investing gave her something more valuable than just financial security.

It gave her options.

Options to continue writing.

Options to speak honestly.

Options to pursue work that aligns with her values even when it isn’t the most financially rewarding path.

I loved that perspective because it aligns so closely with what we teach at Say Hola Wealth.

We don’t pursue wealth because we love money.

We pursue wealth because we love freedom.

Freedom to leave unhealthy workplaces.

Freedom to spend time with our families.

Freedom to build businesses.

Freedom to rest.

Freedom to make work optional.

My Biggest Takeaway

If there’s one thing I hope you walk away with after listening to this episode, it’s this:

You are not behind because you didn’t hustle hard enough.

Many of the barriers women experience are rooted in systems—not personal shortcomings.

That doesn’t mean we stop investing in ourselves.

It means we stop carrying shame for challenges that were never ours to solve alone.

As first-generation women, many of us have inherited stories about sacrifice, overwork, and proving ourselves.

It’s time to write new ones.

Stories where financial independence, investing, boundaries, and community become part of our definition of success.

Because wealth isn’t just about earning more.

It’s about creating a life where you have choices.

And that’s exactly the future we’re building together.

Resources Mentioned

  • The Ambition Penalty by Stefanie O’Connell
  • Say Hola Wealth
  • Say Hola Wealth Academy
  • Wealth coaching for first-generation Latinas
  • Investing education for women seeking financial independence

Thank You for Listening

Thank you, Stefanie O’Connell, for coming to the show and sharing your research, honesty, and powerful insights with our community. Your work challenges us to think beyond individual ambition and toward creating workplaces and systems where everyone has the opportunity to thrive.

If today’s conversation inspired you, would you take a moment to leave a review on Apple Podcasts? Your reviews help more listeners discover the Say Hola Wealth Podcast and support our mission of helping ambitious Latinas build wealth, make work optional, and create lasting financial freedom.

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Related Notes

EP. 228: The Ambition Penalty: Why Working Hard Isn’t Enough for Women with Stefanie O’Connell

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EP. 226: The Myth of Ethical Investing (And Why It Keeps So Many Latinas From Building Wealth)

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EP. 225: How This Latina Became the CFO of Her Household—and Why Every Woman Should Too

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CEO and Founder

What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.

 

What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

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Let’s Build Wealth Juntxs,

Luzy King