AUTHOR OF CASH LIBRE • FINANCIAL EDUCATOR • INTERNATIONAL SPEAKER
You don’t need a finance degree to build wealth. You need financial guidance that makes room for your culture, your money story, and the life you want to create.
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Hi Welcome!
I am Luzy King
Like you, I checked all the boxes—got the degree, landed the job, and became the first salaried professional in my family.
But one day, I realized I’d been left out of the wealth conversation. I was taught to save, not invest—to survive, not build.
That mindset led to cycles of scarcity and financial anxiety.
So, I became the mentor I wish I had in my 20s.
Since 2019, I’ve taught women how to build wealth through stock market investing and entrepreneurship.
I run a nationally recognized, three-time award-winning financial literacy and consulting agency from home today.
I’ve partnered with dream brands, directly supported over 240+Latinas, and reached thousands more through strategic partnerships.
Studies show that people with mentors are five times more likely to achieve their goals and that 91% report greater satisfaction in their personal and professional lives.
Now, I want to help you become financially free.
Are you ready to start your journey?
Let’s build wealth on your terms.
Welcome to Say Hola Wealth!
We are a financial literacy & consulting agency on a mission to help Latinas become financially free through stock market investing & entrepreneurship.
We move our community from paycheck to purpose
Unlock your Wealth Potential in Six Months with 1:1 Coaching
Work with me
60-Minute Strategy Call
A focused, 1:1 session tailored to your specific financial needs based on what you selected in the onboarding form. Real solutions for busy mujeres!
OUR MENTORSHIP ISN'T ABOUT SPREADSHEETS. IT'S STRATEGY, IT'S LEGACY
Mastermind Jefas & Wealth
Launch your Coaching or Consulting Business in 90 Days
Elevate your income by monetizing the gifts and talents you already have an expand your income outside your 9-5. Create an irresistible offer to serve first-gen Latinas and Women of Color while creating more income and impact.
SAY HOLA WEALTH ACADEMY
A six month group coaching members for first gen wealth builders
The SHWA is tailored for individuals seeking to cultivate a positive relationship with money while mastering the essential foundations of wealth building to ensure financial security.
Become Your Ancestor's Wildest Dreams!
Welcome to the Academy our 12 Month membership program
INCREASE YOUR NET WORTH BY 20%
We offer a comprehensive roadmap that includes salary negotiation, investing, legacy planning, and AI tools for the next generation.
WELCOME TO JEFAS & WEALTH MASTERMIND
LAUNCH YOUR BUSINESS OR IDEA IN 90 DAYS
Jefas & Wealth Mastermind is a high-achieving community of women ready to launch their project or business idea, be part of the community, and take bold action!
A bilingual, culturally-rooted platform that builds agency, not dependency.
The Say Hola Wealth Podcast
Welcome to the Say Hola Wealth Podcast—your go-to space for money mindset, management, entrepreneurship, and real talk with First-Gen and BIPOC guest experts.
We go beyond traditional advice by focusing on increasing income, not just cutting back. Our mission? To help you take control of your finances and amplify your earning power.
Tune in on your favorite podcast app or watch us on YouTube for weekly inspiration to build lasting wealth on your terms.
Join us as we break barriers and redefine financial success!
A comprehensive roadmap that includes salary negotiation, investing, legacy planning, and AI tools for the next generation.
From Paycheck to Purpose
Cash Libre Collective
Helping ambitious mujeres move from paycheck to purpose.
Join 1,000+ mujeres building wealth with confidence. The Cash Libre Collective is your free community for practical money conversations, investing insights, and debt payoff strategies rooted in cultura, not shame.
As a member, you’ll receive:
✨ Weekly wealth-building insights
🤝 Access to the Cash Libre community
🎙️ Quarterly Office Hours with Luzy
💸 Practical strategies to pay off debt and start investing
📖 Exclusive updates on my upcoming book, Cash Libre
Join the Cash Libre Collective today.
We respect your privacy.
Templates, Trackers, Plans, Resources +Investing & Mortgage calculators and more!
Become Cash Libre Today!
