Breaking Barriers: How Latinas Build Wealth, Lead with Purpose, and Rise to the C-Suite

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FEATURING

Luzy King & Michelle Seijas

Luzy King is a 3x award-winning Latina Wealth Coach, speaker, and author of Cash Libre: 10 Pillars to Help You Reclaim Your Purpose and Financial Freedom. She is a Latina Financial Coach based in Seattle and the Tri-Cities, WA, serving women nationally and internationally.

Her journey into investing began in 2019 during her MBA program, where she discovered wealth-building strategies that were never taught in her community. That same year, she was denied access to financial advising because she didn’t meet the $100K minimum to invest—an experience that fueled her decision to become the first in her family to invest and build wealth through the stock market and entrepreneurship.

Today, Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and community leader on a mission to close the wealth gap for women of color. She teaches the exact strategies she once had to learn on her own—making investing, money, and wealth-building accessible, culturally relevant, and actionable.

Luzy is passionate about destigmatizing the desire for more—more money, more freedom, and more options. Through her work, she empowers mujeres to build generational wealth, reclaim their financial power, and create a legacy on their own terms.

In this powerful episode of The Say Hola Wealth Podcast, we sit down with leadership coach and entrepreneur Michelle Seijas to explore the intersection of Latina leadership, wealth, and personal agency. Michelle shares her journey growing up in a lower-middle-class household, where she experienced both financial stability and stark contrasts between wealth and community. These early experiences shaped her understanding of money, ambition, and what it truly means to build wealth with intention.

[00:00:00] Introduction to Leadership and Money
Michelle walks us through her upbringing and how her early relationship with money influenced her perspective on wealth and success. She experienced both scarcity and exposure to affluent environments. As a result, she developed a grounded yet aspirational mindset.

[01:16:00] Growing Up with Money: A Personal Journey
She reflects on navigating different socioeconomic environments. Moreover, she discusses how those contrasts shaped her resilience, gratitude, and long-term vision for wealth building.

[02:56:00] The Path to Education and Leadership
Michelle shares her journey as a first-generation college graduate and how her academic path led her into leadership roles within education. Her story highlights the importance of representation and access.

[04:39:00] Entrepreneurial Spirit: The Leap into Business
What began as a traditional career evolved into entrepreneurship. Michelle explains how her leadership roles were always rooted in innovation, ultimately preparing her to build her own business.

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[06:49:00] Challenges for Women in Leadership
We dive into the barriers mujeres face, including lack of mentorship, limited access to leadership development, and the pressure to overperform without recognition.

[08:59:00] Barriers to Leadership Programs
Michelle discusses systemic barriers such as high-cost leadership programs and lack of sponsorship. She emphasizes the need for more inclusive opportunities.

[11:49:00] The Importance of Sponsorship and Community Support
She highlights how mentorship and sponsorship can open doors. Furthermore, she explains why it’s critical for Latinas in leadership to create pathways for others.

[13:15:00] The Emotional and Financial Costs of Waiting
Waiting for opportunities can come at a high cost. Michelle explains how delaying action impacts both income potential and emotional well-being.

[14:46:00] Actionable Steps for Career Advancement
This episode offers practical strategies, including identifying your passions, leveraging your strengths, and building the skills needed to move into executive roles.

[16:34:00] Understanding and Evolving Values
Michelle emphasizes that values are not static. As you grow, your understanding of them deepens, helping you make aligned decisions in your career and life.

[18:40:00] Defining Wealth and Agency
Michelle redefines wealth as agency—the ability to make choices, take risks, and pivot without financial constraints. This perspective invites women to think beyond income. In addition, it encourages a focus on freedom and alignment.

Thank you Michelle Seijas for coming to the show. If you enjoyed this episode, please leave a five star review on Apple Podcasts. Also, share it with a mujer who is ready to step into her leadership and build wealth with purpose.

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Related Notes

EP. 228: The Ambition Penalty: Why Working Hard Isn’t Enough for Women with Stefanie O’Connell

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EP. 226: The Myth of Ethical Investing (And Why It Keeps So Many Latinas From Building Wealth)

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EP. 225: How This Latina Became the CFO of Her Household—and Why Every Woman Should Too

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Join us as we break barriers and redefine financial success!

CEO and Founder

What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.

 

What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

Join us as we break barriers and redefine financial success!

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King