Episode 163: How Wealthy Latinas Spend Their Money — And How You Can Too

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Luzy King

Luzy King is a 3X award-winning Latina Money Expert and Financial Strategist. She became a first-gen investor after unexpectedly learning about wealth building during her MBA program in 2019. That same year, Luzy was denied access to financial advice because she didn’t have $100K to invest—so she took matters into her own hands, committed to self-education, and became the first in her family to invest.

Today, Luzy empowers women of color with the strategies she wishes she’d learned in school. She is a certified trauma-informed Financial & Business Strategist, a contributing author, and a passionate community leader. Luzy is on a mission to destigmatize the desire for more—more money, more freedom, and more options. Through stock market education and entrepreneurship, she helps women of color build lasting wealth and legacy.

Is spending money keeping you stuck—or can it set you free? In this transformative episode, Luzy King shares how wealthy Latinas spend their money with intention, purpose, and joy. If you’ve ever felt anxious about investing in yourself or guilty about spending, this episode is for you as it covers how-wealthy-latinas-spend-money-good-spending-habits.

Picture of a woman talking about good spending habits

Main Topics Covered & Timestamps

[00:01:00] – Spending is Not the Enemy


Spending your money is not a problem—spending without intention is. Luzy challenges the shame surrounding money decisions and encourages listeners to focus on spending in ways that support their long-term wealth goals.

[00:03:00] – Soul-Aligned Spending: A Case Study

Spending aligned with your values leads to more joy and financial empowerment. Luzy shares examples from her life and coaching clients to illustrate how experiences, not deprivation, can drive your wealth journey forward.

[00:04:00] – Audit Your Current Spending Habits


There are four common ways people spend: for survival, for soothing, for status, or for soul alignment. Knowing where your money is going is the first step in creating a spending plan rooted in joy, freedom, and future vision.

[00:06:30] – You Don’t Have a Spending Problem, You Have an Underearning Problem


Many first-gen women believe they overspend, when in reality, they are not earning enough to match their needs and dreams. Luzy reframes the conversation, focusing on income expansion instead of cost-cutting.

[00:08:00] – Client Wins and Real-Life Examples


From helping family members with intention to booking dream vacations, Luzy shares client stories that show how shifting your money mindset changes what’s possible. Wealthy Latinas make room for joy, family, and long-term vision in their financial plans.

[00:10:00] – Good Spending Habits Begin with Clarity and Joy


You can develop better spending habits by focusing on what energizes you rather than what drains you. Prioritizing spending that contributes to your well-being and purpose builds not just wealth, but fulfillment.

[00:12:00] – The Latina Purchasing Power Shift


Latinas are responsible for over $5 trillion in purchasing power, yet the investing conversation is still limited. This episode is about shifting from being just consumers to intentional investors building legacy wealth.

[00:14:00] – Luzy’s Spending Plan for 2025


Luzy shares how she is investing in her personal health, family travel, business growth, and spiritual expansion. Her plan reflects a soul-aligned vision where money supports both freedom and impact.

Good Spending Habits for First-Gen Latinas Who Want to Build Wealth

Building wealth is not about cutting coffee—it’s about being intentional with how money is used to support your goals. Good spending habits are born from awareness and alignment, not restriction. This episode empowers first-gen Latinas to take control of their finances by focusing on what matters most.

You will walk away understanding how to:

  • Conduct a values-based money audit
  • Align your spending with joy and legacy
  • Identify emotional triggers tied to money guilt or avoidance
  • Reframe spending as a strength, not a setback

Feeling Anxious About Investing in Yourself? Start Here

It’s normal to feel uncertain about putting money toward your own growth. But staying stuck in indecision is costing you more than you realize. Luzy invites you to shift your perspective and recognize that investing in yourself is the foundation of becoming who you want to be.

Instead of asking, “What can I afford to cut?”—ask, “Who am I becoming when I say yes to my future?” This episode helps you move from fear-based decisions to power-based investments in your identity and dreams.

Luzy’s Definition of Wealth

“Wealth is when your money aligns with your values, your joy, and your vision for the future. It’s not just numbers—it’s freedom and legacy.”

Apply to the Say Hola Wealth Academy: A Group Coaching Experience for First-Gen Women

The Say Hola Wealth Academy is a live group coaching program built for first-generation Latinas ready to rewrite their money story. This is where you learn how to stop overthinking your spending, let go of shame, and create systems that build real net worth. We focus on mindset, negotiation, investing, and earning more—not just budgeting.

If you want to increase your net worth by $20K or more, this program is for you. Inside, you’ll connect with like-minded Latinas who are learning how to align money with their deepest values and wildest goals.

Ready to become the next version of yourself? Apply now to join the Academy.
Apply Here

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Related Notes

EP. 228: The Ambition Penalty: Why Working Hard Isn’t Enough for Women with Stefanie O’Connell

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EP. 226: The Myth of Ethical Investing (And Why It Keeps So Many Latinas From Building Wealth)

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EP. 225: How This Latina Became the CFO of Her Household—and Why Every Woman Should Too

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Join us as we break barriers and redefine financial success!

CEO and Founder

What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.

 

What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

Join us as we break barriers and redefine financial success!

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King