Episode 153: How to Stop Hiding Online and Show Up with Confidence

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FEATURING

Luzy King & Christina Olivarez

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

 

Christina Jovanna Olivarez is a four-time award-winning Visibility & Business Coach, Strategist, TEDx Speaker, and host of Hustle + Socialize Conference. Recognized as one of the Top 5 Executive Coaches by the San Antonio Business Journal, Christina has empowered thousands of minority businesswomen, executives, and community leaders through 1:1 executive coaching, Speaking and the Hustle + Socialize Conference. Christina helps women of color step into leadership roles with unapologetic confidence, growing their businesses and expanding their networks. She is celebrated for her strategic approach to online marketing and her ability to amplify voices and brands in competitive industries

Short Episode Description:

In this empowering episode of the Say Hola Wealth Podcast, Luzy King sits down with Cristina Olivares, a four-time award-winning visibility and business coach, TEDx speaker, and host of the Hustle and Socialize Conference. Cristina shares her journey from feeling unseen to becoming a powerhouse of authenticity and leadership. Learn how to embrace visibility, overcome imposter syndrome, and align your personal values with your business strategy. Discover ways to stop hiding online and show up confidently in your business endeavors, a critical topic in how-to-stop-hiding-online-and-show-up-confidently.

Doors to the Say Hola Wealth Academy close on the 7th at midnight! Apply now to start your wealth-building journey.

Main Topics Covered

[00:01:00] Cristina’s Journey to Visibility:


Cristina Olivares shares her personal story of navigating the media industry, where she faced rejection for not fitting into the traditional mold of what “success” looked like. Struggling to find her place in TV, she decided to create her own brand, leveraging social media to showcase her authentic self. This pivotal moment marked the beginning of her entrepreneurial journey, where she reclaimed her power by defining success on her own terms. Her story is a great example of how to stop hiding online and show up confidently.

[00:05:00] The Importance of Representation:


Representation matters, especially in business and leadership. Cristina discusses how walking into rooms where no one looked like her fueled her desire to create spaces where Latinas feel seen and heard. She emphasizes the ripple effect of visibility—when Latinas show up authentically, they inspire others in their communities to do the same, breaking generational barriers. This is integral to the discussion on how-to-stop-hiding-online-and-show-up-confidently.

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[00:10:00] Overcoming Visibility Fears:


Visibility isn’t just about being seen; it’s about feeling worthy of being seen. Cristina opens up about her battles with imposter syndrome and the limiting beliefs that held her back. She shares mindset shifts that helped her step into her power, along with practical tips to overcome the fear of judgment when showing up online and in business. This advice is essential for those looking into ways of how to stop hiding online and show up confidently.

[00:20:00] The Power of Community:


Entrepreneurship can feel isolating, but Cristina highlights how investing in therapy, coaching, and mastermind groups provided the support she needed to grow. Surrounding herself with like-minded individuals helped her shift from survival mode to thriving with confidence. Community isn’t just about networking; it’s about having people who challenge, support, and inspire you.

[00:25:00] Lessons from TEDx:


Cristina takes us behind the scenes of how she landed her TEDx talk—even though she initially turned it down due to imposter syndrome. She shares the emotional rollercoaster of preparing for the talk, performing in front of a small audience during the pandemic, and how the experience helped her redefine what it means to “earn” a platform. The key takeaway? Sometimes the opportunities we’re most afraid of are the ones that help us grow the most.

[00:30:00] Content Creation Strategies:


Consistency is key to visibility, but it doesn’t have to be overwhelming. Cristina breaks down her content creation process, explaining how batching content helps her stay consistent without burning out. She offers tips on creating authentic content that resonates with your audience, emphasizing that vulnerability and strategy can coexist. Understanding this balance is crucial for how to stop hiding online and show up confidently.

[00:35:00] The Impact of Bad Visibility:


Not all visibility is good visibility. Cristina candidly talks about the mistakes she’s made when showing up online and how she navigated the backlash. Whether it’s oversharing, aligning with the wrong brands, or dealing with criticism, she explains the importance of staying true to your values. Growth comes not from avoiding mistakes but from learning how to respond when they happen.

[00:40:00] Hustle & Socialize Conference 2025:


Cristina introduces the Hustle & Socialize Conference, a premier event designed to empower Latina entrepreneurs. She shares how the conference creates a space for connection, learning, and growth—where women can show up unapologetically and leave inspired to take action. Cristina explains why this event is a must-attend for any mujer looking to expand her network, elevate her business, and embrace her authentic voice. Learning how to stop hiding online and show up confidently will be a major focus of the event.

[00:45:00] Cristina’s Definition of Wealth:


For Cristina, wealth isn’t just about money—it’s about living unapologetically with freedom, stability, and the ability to give back to her community. She reflects on how wealth is tied to legacy, impact, and creating opportunities not just for herself but for future generations. True wealth, she says, is about alignment with your values and the courage to live life on your own terms.

Ready to build wealth with confidence?

Apply to join the Say Hola Wealth Academy before doors close FEB 7th at midnight! Don’t miss your chance to transform your financial future.

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What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.

 

What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

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Let’s Build Wealth Juntxs,

Luzy King