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Episode 20: How Failure Can Lead You Find Your Purpose |Paola Soares|But First She Failed.

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Paola Soares / Luzy King

Paola Soares is passionate about this topic; that’s why she launched a top 50 Apple podcast that celebrates failure. Paola is the Host and Creator of But First, She Failed, a podcast on Entrepreneurship. A former journalist and national news producer that’s had stories appear on Univision, Telemundo, and ABC News, among others. She is now helping women overcome failure, get unstuck in unfulfilling careers, and get them on track to start their dream businesses.

Failure is defined as a lack of success or the inability to meet an expectation. The patriarchal society we live in constantly sends messages telling us that we should avoid failure at all cause. Yet, from my personal experience, failure has helped me redefine my mission to serve you and find my purpose. And that is also the case for this week’s guest.

Episode Highlights:

  • Paola’s money story
  • What is failure?
  • Why are we so afraid of failure?
  • Why is it important for women to redefine Failure?
  • How has failure helped you find your purpose?
  • How to redefine Failure
  • What would you say to someone who’s struggling to overcome Failure?
  • What are some small but healthy habits to deal with Failure?
  • The most significant investment she’s made and how that has helped her grow. 
  • And much more.

Connect with Paola:

But First, She Failed Website

Follow her on Instagram @Paola.Soares and listen to the podcast @butfirstshefailed

Connect with Luzy:

Follow Luzy on Instagram @vivalabudgetandfinance, on Tiktok @sayholawealth, and on Linkedin.

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Hasta la proximal, and remember you are worthy of creating wealth beyond your ancestors’ wildest dreams.


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Episode 119: Overcome Burnout and Launch Your Coaching Business in 90 Days or Less

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She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.


What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King