Episode Description
In this episode, Victoria, founder of the Latina-Owned Collective, joins us to share her journey of creating a thriving community of Latina entrepreneurs. Learn how to overcome fears, nurture a supportive community, and leverage collaboration to drive impact and success
Main Topics Covered
[00:01:00] Victoria’s Childhood and Money Story
Victoria opens up about growing up in a traditional household where her father earned and her mother managed the finances, saying, “To me, the relationship women had with money was that we were the ones who spent it, and men were the ones who made it.” She reflects on how this shaped her initial misconceptions about money and her journey toward financial independence.
[00:07:00] Launching Latina-Owned Collective
Discovering the Latina wage gap during the pandemic was a turning point for Victoria. “I was horrified when I learned that Latinas earn the least among racial groups in the U.S.,” she shares. Fueled by frustration and determination, she founded Latina-Owned Collective, inspiring others to circulate wealth within the community. “If we’re going to do business, let’s do it with each other.”
[00:12:00] Building a Community through Live Events
Victoria discusses her strategy for community-building through live events. “It’s incredible to see women who were strangers become friends, collaborators, and even business partners,” she says. By hosting intentional, local events, she created opportunities for Latinas to connect and grow their businesses together.
[00:19:00] Lessons Learned from Building a Community
One of Victoria’s biggest lessons was learning to balance impact and income. “You can hold both energies at the same time—you can make an impact and earn an income,” she advises. She encourages community builders to value their time and contributions while remaining service-focused.
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[00:25:00] Strategies for Membership Pricing
Victoria explains her approach to accessible pricing for the Latina-Owned Collective membership. “I wanted to ensure the price felt accessible to micro-business owners without devaluing the benefits of the community,” she explains, highlighting the importance of knowing your audience.
[00:29:00] The Power of Solo Travel
Victoria describes solo travel as a transformative investment in herself. “When we wear so many hats, we lose touch with our essence. Solo travel gives me the time to recalibrate and reconnect with who I truly am,” she reflects. These experiences have fueled her creativity and strengthened her resolve in both life and business.
[00:32:00] Definition of Wealth
For Victoria, wealth means freedom. “It’s the freedom of time, location, and finances to do what your heart came here to do,” she says. This empowering perspective emphasizes aligning life with purpose and making choices that reflect personal and collective growth.
