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Episode 117: How To Overcome Cultural Expectations Around Your Finances.

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FEATURING

Giovanna Gonzalez

Giovanna “Gigi” Gonzalez is a TikTok influencer, financial educator, and author of Cultura and Cash. During The Great Resignation, she quit her 10 year corporate career to pursue her true passion: teaching financial literacy to young adults.

Gigi teaches personal finance and career navigation for First Gen at various organizations and on her TikTok account @thefirstgenmentor. She was named 40 under 40 by the Hispanic Alliance for Career Enhancement, “Latinx to Watch” by Hispanic Executive Magazine, and a Top 25 Creator by Fast Company. She is also the best-selling author of Cultura & Cash.

Make sure to buy a copy of the book from your favorite Latino-owned bookstore.

Episode Overview:


This episode invites listeners into the vibrant and challenging world of Gigi, a Fin Fluence and Financial Educator who has dared to defy the stringent cultural norms of her community. With a warm yet sin pelos en la lengua, Gigi shares her personal narrative—charting the journey from conforming to expected roles to creating a space where she could flourish on her own terms. Join us as she gives us the chisme of the layers of her story, each one a testament to courage, resilience, and the relentless pursuit of authenticity.

What You’ll Learn in This Episode:

Defying Traditional Roles:


“In my heart, I always knew that the well-trodden path wasn’t mine to walk. It was about finding my melody in a song composed by generations before me,” Gigi recounts. In this segment, listen as she details the early days of pushing against the familial and societal expectations that sought to define her future and how she navigated the pressures of her tight-knit community to pursue a passion in the arts—a field often regarded with skepticism by her peers and elders.

Empowerment Through Education:


“Education was my gateway to the world,” says Gigi, reflecting on how her academic experiences broadened her horizons and equipped her with the tools to challenge traditional gender roles and cultural stereotypes. This part of the conversation dives deep into how knowledge and exposure can become powerful allies in the quest for self-definition and independence.

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Building a Support Network:


“No one succeeds in a vacuum, and finding your tribe can make all the difference,” Gigi explains. Here, she talks about the crucial role of mentors and friends who provided support and shared her vision, enabling her to persist through moments of doubt and resistance from her community.

Impact of Cultural Heritage:
“I carry my heritage in every step I take forward,” Gigi proudly states, discussing how her background shapes her worldview and infuses her work with unique perspectives and creativity. She emphasizes the importance of respecting and cherishing one’s roots while also daring to innovate and adapt.

Challenges and Triumphs:


“Each challenge I faced was a stepping stone towards realizing my own capabilities,” Gigi shares, providing listeners with an intimate look into the trials she faced—from moments of isolation to breakthroughs that affirmed her choices. This segment highlights her resilience and the personal victories that have marked her journey.

Advice for Others:


“Stay true to yourself, even when the world seems against you,” Gigi advises, offering wisdom to those who may be grappling with similar issues. She discusses the importance of forging one’s path, the courage needed to face criticism, and the fulfillment that comes from living authentically.

Featured Quote:


“Growth starts where comfort zones end, and sometimes those zones are ones we inherit. Stepping beyond them is where true self-discovery begins.” — Gigi

Subscribe & Follow Us:


To ensure you never miss an inspiring story, subscribe to our podcast on your favorite platform and follow our journey on social media.

Rate & Review:


If Gigi’s story moved you, please leave us a review on iTunes or wherever you listen to podcasts. Your support and feedback will help us to continue bringing these important stories to light and break a culture of silence in our comunidad.

Until next time, let’s build wealth, juntas.

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Related Notes

Episode 119: Overcome Burnout and Launch Your Coaching Business in 90 Days or Less

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Episode 118: 5 Earning Practices That Keep You From Building Wealth.

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Episode 117: How To Overcome Cultural Expectations Around Your Finances.

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What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.

 

What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King