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Episode 113: How To Boost Your Financial Confidence

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Luzy King

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

Welcome back to the podcast; in this episode, I want to share with you the three steps to boost your financial confidence. If you love the podcast, don’t forget to share it with your amigas.

Let’s dive in.

Step one: Master the art of self-coaching.

This means you need to listen and write down all of your money thoughts and limiting beliefs so you can prove them wrong; why would you want to do this? Because our thoughts produce emotions, and our emotions produce results.

You can not build financial confidence with negative money thoughts.  It is time to stop the scarcity and toxicity in your mind and replace it with positive thoughts. 

Let me give you an example of this; let’s say that right now, you don’t have savings, meaning you don’t have at least $10K saved for an emergency, or maybe you have thousands of dollars saved in your closet or a regular bank account and you are so afraid to look at your money.

Your thoughts are literally keeping you from creating financial freedom.

Would it be wonderful if you could wake up one day, swipe your phone to look at your bank account, and see your first five figures saved, your six figures invested, or your ability to pay off debt with one click? 

How about going on a luxury vacation that you always drem of?

All of these are possible because I have done those things, and my clients are doing the same.  They are getting their mindset checked weekly and in between calls when they are part of the academy.  We have a community portal that they can download on their phone, and when they have mindset issues, they post inside the portal, and I am able to coach them and help them shift their identity and mindset. 

Step two: Automation 

Can you believe that in 2024, people are still writing their expenses down on a piece of paper or simply ignoring their finances? Boosting your financial confidence means that you need to think less about your money. What I mean by this is that you need to automate your spending, investments, and debt payments. 

I want you to spend time creating more money rather than managing your money. My investments are 100% automated, making me more money; my spending is automated, so I know exactly how much money I pay on household expenses a month and how much money I have available to spend guilt-free! 

Millionaires automate their money! Inside the Academy, I give you access to the income purpose method, which is my framework to help you automate your money and boost your confidence.

Step three: Find your wealthy five

We are the average of the five people we spend time with; let me say that again, we are the average of the five people we spend time with, so I want you to listen right now.  Think of the five people in your live you spend the most time with, are they succeeding, are they struggling? Do they have crazy ambitions like you do, or do they have a scarcity mindset?  

We are a byproduct of our environment, and if you don’t have the wealthy five that are going to help you win, you are definitely setting yourself up for failure again.

My wealthy five are mis amigas with whom I share my health goals, my money goals, my impact goals because I have this amazing desire to grow Say Hola Wealth to a Million Dollar Coaching practice, and I need to make sure I share the goals with the right people.

I don’t share my goals with my sisters or mom because they are more than happy where they are.  I share my goals daily through text or voice notes with other ambitious amigas, and we inspire each other, I can text them a quick text saying hey, I had a $10K speaking gig or a $10K day, and they are not going to tell me, “That’s too much, that’s crazy!” They are saying, “Yay! Congrats, now you have more money to expand your business to invest to take time off.

And that’s the kind of energy I want you to feel when you find your wealthy five! The mujeres inside the Academy are becoming each other wealthy five, they are having virtual cafecito chats outside the academy hours or meeting in LR. They are celebrating the shit out of their money wins daily, when they make passive income through the HYSA or Investments they open or the income increase they get after they impletemen the steps on how to ask for money.


These are the steps you need to take to boost your financial confidence:

Step one: Master the art of self-coaching! You need to listen to your thoughts

Step two: Automation, it’s time to automate your spending, your investments, and payments. 

Step three: Find your wealthy five

It’s time to reclaim your financial confidence and start creating your dream life! Join my  FREE Webinar, How to Build Finacial Confidence in 30 Days, on May 1st at 1:00 PM PST. If you can’t attend live, you have access to the reply for 48 hours with an exclusive bonus to join the academy. Doors will officially open for enrollment right after the webinar, and I want to remind you that this is the last time we launch the academy for 2024.

Thank you for listening, and Let’s Build Wealth Juntas.

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Related Notes

Episode 114: Client Success Story: How Christal Increased Her Self-Worth & Her Wealth.

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Episode 111: Financial Confidence: Money Mistakes That Are Costing You

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Join us as we break barriers and redefine financial success!

CEO and Founder

What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.


What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

Join us as we break barriers and redefine financial success!

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King