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Episode 107: How to Find Speaking Opportunities.

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/ Luzy King

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

Welcome back to the Say Hola Wealth Podcast! Today, we’re diving deep into the world of getting paid speaking engagements. But before we embark on this journey, make sure to join Cash Libre, my exclusive newsletter series dedicated to empowering your financial growth.

Finding Speaking Opportunities

Let’s kick things off by addressing a fundamental question: How do you find speaking opportunities? It all starts with a crystal-clear understanding of your target audience. For me, that audience is Latina women. By honing in on this demographic, I can tailor my message and maximize my impact.

One of my go-to strategies for uncovering speaking gigs is leveraging Google Alerts. By setting up alerts with specific keywords related to my target audience, such as “Latinas in Higher Ed,” I receive notifications about relevant events and conferences directly in my inbox. This proactive approach ensures that I’m always in the loop about potential speaking opportunities.

But finding opportunities is just the first step. Personalization and connection are key when reaching out to prospects. Whether it’s through email outreach or networking at events, I make sure to authentically engage with each potential opportunity. By showcasing my passion and expertise, I demonstrate why I’m the perfect fit for their event or conference.

Reaching Out to Prospects

Reaching out to prospects requires finesse and strategic planning. I take a targeted approach, focusing on events and organizations that align with my values and target audience. But it’s not just about sending generic emails. I personalize each outreach effort, highlighting why I’m uniquely qualified to speak at their event.

One effective strategy I employ is leveraging guest coaching opportunities. By offering my expertise to masterminds or group coaching programs that align with my brand, I not only expand my reach but also establish myself as a trusted authority in my niche. These guest coaching opportunities serve as a powerful platform for showcasing my expertise and attracting new speaking engagements.

Negotiating Contracts

Negotiating contracts is crucial to securing paid speaking engagements. As a business owner, I understand the importance of valuing my time and expertise. That’s why I approach negotiations with confidence and clarity.

Setting clear expectations is essential. Before agreeing to speak at an event, I clarify details such as audience demographics, event format, and compensation. By asking targeted questions and actively listening to the organizer’s needs, I ensure that both parties are aligned on expectations.

But negotiation isn’t just about securing the best financial deal. It’s also about aligning values and establishing a mutually beneficial partnership. I make it a priority to work with organizations that share my mission and values. By building authentic connections and fostering trust, I create long-lasting partnerships that benefit both parties.

If you need contracts for your small business, check out our Legalmiga Library. SHW is an affiliate of this program, and you can use code Luzy10 at checkout to save 10%.


Mastering the art of finding, reaching out, and negotiating paid speaking engagements requires a strategic approach and a commitment to authenticity. By understanding your target audience, personalizing your outreach efforts, and negotiating contracts with confidence, you can unlock a world of opportunities and elevate your speaking career to new heights.

Until next time, let’s Build Wealth Juntas! And don’t forget to join Cash Libre for exclusive financial insights and coaching tips.

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Related Notes

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Episode 119: Overcome Burnout and Launch Your Coaching Business in 90 Days or Less

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What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.


What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King