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Episode 104: Why You Need To Stop Letting Your Money “Just Sit There!”

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/ Luzy King

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.


Welcome back to the podcast! In today’s episode, we’re diving deep into the concept of saving and why simply letting your money sit idle might not be serving you as well as you think.

Understanding the Super Saver:

Many Latinas have grown up in households where saving for emergencies was emphasized, leading to the development of what I call the “super saver” personality.

While saving is an essential skill, simply hoarding money can actually perpetuate feelings of financial scarcity.

It’s crucial to recognize that true financial security comes from within and involves not just saving money but also investing in oneself and one’s future.

Client Case Studies:

I’ve had the privilege of working with numerous clients who have mastered the art of saving.

By guiding them through personalized mindset and financial healing exercises, we’ve been able to uncover the root causes behind their money-hoarding tendencies.

Each client’s journey is unique, and we work together to determine a comfortable pace for gradually moving their savings into high-yield accounts or investments.

Empowerment through Financial Education:

I firmly believe in empowering my clients with knowledge about how the stock market works and the possibilities it offers for wealth accumulation.

Seeing the potential returns firsthand often instills confidence and ease in their approach to managing their finances.

Breaking the Cycle of Financial Scarcity:

Letting money sit idle in a regular checking account means the bank profits from your inaction, leveraging your funds for their benefit.

By addressing the underlying beliefs and behaviors contributing to hoarding money, we can break free from the cycle of scarcity and embrace the abundance that awaits.

It’s essential to challenge inherited financial habits and give ourselves permission to explore new possibilities for wealth creation.

Empowering Latina Professionals:

The clients I work with are Latina professionals who have worked tirelessly to achieve success in their careers.

I encourage them not only to save but also to recognize their worth and advocate for themselves, whether through salary negotiations or investing in personal growth.

Witnessing their transformation from hesitation to confidence is incredibly rewarding and underscores the importance of challenging limiting beliefs.


If you resonate with the super-saver mentality and are ready to unlock the full potential of your finances, don’t hesitate to reach out.

Together, we can embark on a journey of wealth-building and empowerment, porque juntas podemos lograrlo.

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Episode 108: How To Use PR To Grow Your Business |Genieva Davidson.

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Join us as we break barriers and redefine financial success!

CEO and Founder

What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.


What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

Join us as we break barriers and redefine financial success!

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King