FREE WEBINAR: Overcome Burnout and Build Your Coaching Business in 90 Days - Saturday, July 27th at 11:00 AM PST.

Join us

Episode 122: How To Launch A Copywriting Business

Hear the Podcast on your favorite platform while reading its highlights

FEATURING

Mayra Gomez-Sanchez / Luzy King

Mayra Gomez-Sanchez is a marketing strategist and copywriter — founder & CEO of Cultural Visionaries.

She helps BIPOC business owners connect to their communities by incorporating language they feel most comfortable using in their everyday lives. She writes in a way that shows her clients’ unapologetic self so that their audience sees their authenticity and finds them trustworthy and authoritative in their niche.

 

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

 

 

Episode Description

In this episode, we delve into the remarkable story of Mayra, a daughter of immigrant parents who transformed her passion for writing into a successful copywriting business. Mayra’s journey is a testament to resilience, creativity, and the power of self-belief. Join us as we explore her path from humble beginnings to entrepreneurial success, highlighting the challenges she overcame, the strategies she employed, and the lessons she learned along the way. Whether you’re an aspiring entrepreneur or simply looking for inspiration, Mayra’s story will leave you motivated and ready to tackle your own dreams.

Main Topics:

  • Introduction and Background (00:00)
    • Mayra’s childhood and early influences
    • Impact of her parents’ immigrant background on her work ethic and values
  • Transition from Regular Job to Freelancing (08:45)
    • Initial motivations and fears
    • Key moments that pushed her towards freelancing
  • Starting the Copywriting Business (15:30)
    • Early challenges and how she overcame them
    • The process of finding her first clients
  • Building a Client Base (24:10)
    • Effective networking and marketing strategies
    • The importance of delivering quality work and building a reputation
  • Growth and Scaling (32:55)
    • Hiring a team and expanding services
    • Strategies for managing growth and maintaining quality
  • Lessons Learned and Advice (42:30)
    • Key takeaways for aspiring copywriters and entrepreneurs
    • Mayra’s top tips for business success

Join Our Weekly Newsletter Series!

Cash Libre

Weekly money tips and resources to help you save, pay off debt, and invest without sacrificing joy!

Templates, Trackers, Plans, Resources +Investing & Mortgage calculators and more!

Detailed Episode Breakdown:

Introduction and Background (00:00): We start by exploring Mayra’s roots. Born to immigrant parents, Mayra grew up understanding the value of hard work and perseverance. Her parents’ journey to a new country in search of a better life profoundly influenced her approach to work and business. From a young age, Mayra was drawn to writing, often using it as a means to express herself and navigate the challenges of growing up between two cultures.

Transition from Regular Job to Freelancing (08:45): Mayra’s transition from a conventional job to freelancing wasn’t easy. She faced numerous fears and uncertainties, questioning whether she had the skills and determination to succeed on her own. A key turning point came when she realized that her passion for writing could be more than just a hobby—it could be a career. Encouraged by the support of her family and friends, Mayra took the plunge into freelancing.

Starting the Copywriting Business (15:30): The initial phase of starting her copywriting business was filled with challenges. Mayra struggled to find clients and often doubted her decision. However, her perseverance paid off. By leveraging her network and continuously improving her skills, she began to attract clients who valued her unique voice and dedication to quality. Mayra recalls, “The biggest challenge was believing in myself and my skills. Once I overcame that, everything else started to fall into place.”

Building a Client Base (24:10): Mayra emphasizes the importance of networking in building her client base. She attended industry events, joined online forums, and actively sought out opportunities to showcase her work. Delivering high-quality content consistently helped her build a reputation, leading to word-of-mouth referrals and repeat business. “Networking was crucial. Building relationships and getting my name out there helped me land my first clients,” Mayra shares.

Growth and Scaling (32:55): As her business grew, Mayra faced the challenge of scaling while maintaining the quality of her work. She made the strategic decision to hire a team, allowing her to take on more projects and expand the range of services offered. Managing growth required careful planning and a commitment to maintaining the high standards that had become her hallmark. Mayra’s ability to delegate effectively and lead her team was key to her continued success.

Lessons Learned and Advice (42:30): Reflecting on her journey, Mayra offers valuable advice for aspiring copywriters and entrepreneurs. She highlights the importance of self-belief, continuous learning, and resilience. “The road to success is never a straight line. Embrace the ups and downs, and keep pushing forward,” she advises. Her top tips for business success include building a strong network, always delivering quality work, and being open to feedback and growth.

Quotes from Mayra

  • “The biggest challenge was believing in myself and my skills. Once I overcame that, everything else started to fall into place.”
  • “Networking was crucial. Building relationships and getting my name out there helped me land my first clients.”
  • “The road to success is never a straight line. Embrace the ups and downs, and keep pushing forward.”

Enjoyed Mayra’s story? Subscribe to our podcast for more inspiring journeys and practical business tips! Don’t forget to leave a review and share this episode with your friends; if you would like to support our free content, please consider using our Tip Jard below!

Invitation

Ready to expand your income outside your 9-5? Check out Jefas & Wealth Mastermind. A six month business & wealth mastermind for WOC who want to elevate their income and monetize their expertise and talents outside their 9-5 to build long-lasting wealth without subscribing to the hustle culture.

Buy me a coffee

Let’s Build Wealth Juntas

Share on Social
Facebook
Twitter
LinkedIn
Pinterest

Related Notes

Episode 122: How To Launch A Copywriting Business

Listen now

Episode 121: This Is How You Monetize A Small Audience

Listen now

Episode 119: Overcome Burnout and Launch Your Coaching Business in 90 Days or Less

Listen now

Join us as we break barriers and redefine financial success!

CEO and Founder

What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.

 

What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

Join us as we break barriers and redefine financial success!

Love the Say Hola Wealth Podcast?

Here’s how you can contribute to our mission to help Latinas and BIPOC Reclaim equitable financial prosperity

Leave a review on Apple Podcast.

Share this episode with your amiga!

Contribute with our work.

Follow us on Social Media

Join the Newsletter

Cash Libre

Weekly money tips and resources to help you save, pay off debt, and invest without sacrificing joy!

Templates, Trackers, Plans, Resources +Investing & Mortgage calculators and more!

Until next Time

Let’s Build Wealth Juntxs,

Luzy King