Episode 142: Becoming a Badass Bonita & Reclaiming Self-Love with Kim Guera

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FEATURING

Luzy King & Kim Guera

Luzy King is an award-winning Latina Wealth Coach. She became a first-gen investor after learning about investing and wealth building by accident through her MBA program in 2019. During the same year, Luzy was denied access to financial advice because she didn’t have $100K to start investing, and she made a commitment to learn things on her own and become the first one in her family to start investing. Now, she is passionate about teaching women of color all of the strategies she wishes someone would have taught her in school. Luzy is a certified trauma-informed Financial & Business Coach, contributing author, and Community Leader. Luzy is on a mission to destigmatize the idea of wanting more money, more money, and more options. She is ready to teach women of color how to build a legacy through stock market investing and entrepreneurship.

 

Kim Guera is a speaker, entrepreneur, and creator of the “Badass Bonita” movement, which empowers women to live boldly and authentically. Through her work, she inspires others to embrace their inner strength, break free from limiting beliefs, and heal from past wounds. Kim is passionate about helping women reclaim their power and live their truth unapologetically.

Welcome to this inspiring episode of The Say Hola Wealth Podcast! Today, I’m thrilled to be joined by the one and only Kim Guera, the powerhouse behind the “Badass Bonita” movement. Kim’s mission is to empower women to reclaim their self-worth, embrace their unique identities, and live unapologetically. This conversation is packed with stories, strategies, and mindset shifts to help you step into your own power and prioritize self-love.

Whether you’re on a healing journey, feeling stuck in life, or just need a reminder of how badass you truly are, this episode will motivate you to rewrite your story and own your space.

Main Topics Covered

[00:03:45] What Does It Mean to Be a “Badass Bonita”?
Kim shares the story behind the “Badass Bonita” movement and how it became a rallying cry for women to embrace their inner strength and self-worth. For Kim, being a “Bonita” is about celebrating your beauty, your culture, and your resilience—while being fearless in the pursuit of your authentic self.

Key quote: “To be a Badass Bonita is to own your worth and stop playing small. It’s about loving yourself fiercely and unapologetically.”

Kim explains why self-love is a revolutionary act, especially for women in marginalized communities, and how reclaiming that love is the first step toward empowerment.

[00:09:30] Breaking Through Self-Doubt and Finding Inner Strength
Self-doubt can hold us back from living the lives we deserve. Kim opens up about her own struggles with self-doubt and how she learned to silence her inner critic. She shares practical tools for identifying limiting beliefs and reframing your thoughts to empower yourself instead of tearing yourself down.

Key takeaway: “Self-doubt doesn’t disappear—you learn to quiet it. You learn to stop giving it the mic in your life.”

Kim also discusses the importance of surrounding yourself with people who uplift you and remind you of your worth.

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[00:15:50] The Role of Healing in Reclaiming Self-Love
Healing isn’t linear, and it requires intentional work. Kim dives into her personal healing journey and the steps she took to break generational cycles and create a new path for herself. From therapy to self-reflection, she talks about the tools that helped her heal and find peace within herself.

Key quote: “Healing isn’t about becoming someone new—it’s about remembering who you were before the world told you who you should be.”

Kim emphasizes that healing is a continuous journey, but every step forward is a win worth celebrating.

[00:22:15] How Cultural Identity Plays a Role in Self-Empowerment
For Kim, embracing her cultural identity as a Latina has been a vital part of her self-love journey. She shares how reconnecting with her heritage and celebrating her roots helped her feel more grounded and empowered.

Key takeaway: “Our culture and heritage are sources of strength. When we reclaim our identity, we reclaim our power.”

Kim encourages listeners to explore their own cultural stories and to honor the traditions, values, and strengths that shape who they are.

[00:29:00] Practical Tips for Cultivating Self-Worth and Setting Boundaries
One of the biggest challenges on the self-love journey is learning to set boundaries and put yourself first. Kim provides actionable advice for:

  • Saying “no” without guilt.
  • Prioritizing your mental and emotional well-being.
  • Practicing daily self-love rituals that affirm your worth.

Key takeaway: “Every time you say no to something that doesn’t serve you, you’re saying yes to yourself. And that’s a radical act of self-love.”

Kim also shares her favorite self-love practices, from journaling affirmations to surrounding herself with empowering media and people.


Join the Conversation

Are you ready to become your own version of a Badass Bonita? Tune in to this episode for practical tips, powerful stories, and a reminder that self-love is the foundation of everything. Share this episode with a friend who needs a little inspiration, and let’s spread this movement of unapologetic self-love together!

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Related Notes

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EP. 225: How This Latina Became the CFO of Her Household—and Why Every Woman Should Too

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CEO and Founder

What sets Luzy Apart

She is an exceptional, sought-after speaker whose passion for financial empowerment resonates powerfully with her audience. Her presentations left a lasting impact on the community, with attendees describing it as engaging, empowering, and providing clear actionable steps.

 

What sets Luzy apart is her ability to demystify complex financial concepts, making them easy to understand and incredibly engaging. Attendees have expressed gratitude for her tailored content that addresses their unique identities, creating a relatable and inclusive learning environment.

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Until next Time

Let’s Build Wealth Juntxs,

Luzy King