We Are on A Mission To Decolonize Wealth For Latinas and BIPOC.

Through investing and entrepreneurship


“SHW stands as a coaching and education agency established by Luzy King, a pioneering first-generation investor, speaker, and author.”

Episode 34: " What Happens When You Invest In Yourself."

In today's podcast episode, Luzy interviews one of her private clients about her experience working with Luzy and some of the biggest breakthroughs she had while working with Luzy from day one.  Join Luzy and Claudia to learn what is like to talk dinero with a woman who looks like you and wants to see you win.


Does this sound like you?

You've watched your parents work so hard your whole life knowing they're still living paycheck-to paycheck...

So you’re 100% convinced that’s the only way to live. You went to college, have a career, some savings and yet… you’re repeating those same cycles of worry & fear with money.

Maybe you’ve heard of investing or passive income, but you still believe the only way to build wealth is by working long and low-paid hours with little return for your effort. 

You know deep inside that you want to live beyond your ancestor’s wildest dreams but “the struggle” and cultural shame seems so rooted in who you are as a Latina woman…


Wouldn't it fill your heart to:


Say Hola Wealth Was Created For You, Mujer!

Financial Coaching

I’ll walk with you in a financial literacy journey, educate you, and help you build your wealth legacy.

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Luzy King is the founder and creator behind Say Hola Wealth

As a fellow first-gen college graduate and first-gen investor, we believe now more than ever you need to learn about personal finance. The income from your 9-5 isn’t enough and it’s vital that you understand how to invest!

“I got the systems you need to automate your budget, investments and overcome those limiting beliefs keeping you from earning your potential.”

Passive Income Ideas To Help You Build Wealth!

Grab my proven 28 Passive Income Ideas Guide to help you add another source of income to help you build generational wealth.


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