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Meet the Founder and CEO

I’m Luzy King

A first-generation Latina wealth builder, keynote speaker, and angel investor of Latina-owned businesses.

This is Say Hola Wealth

We are on a Mission to Help Latinas and BIPOC Reclaim Equitable Financial Prosperity Through Holistic Lens

Say Hola Wealth is the leading financial coaching agency devoted to helping first gen wealth builders reach financial freedom through stock market investing and entrepreneurship.

Unlock your Wealth Potential in Six Months with 1:1 Coaching

Work with me

1:1 Private Coaching

Our private coaching program is designed for individuals like you, ready to transform their relationship with wealth and embrace generational financial success.

Unlock your Wealth Potential in Six Months with 1:1 Coaching

Mastermind Jefas & Wealth

Launch your Coaching or Consulting Business in 90 Days

Elevate your income by monetizing the gifts and talents you already have an expand your income outside your 9-5. Create an irresistible offer to serve first-gen Latinas and Women of Color while creating more income and impact.

SAY HOLA WEALTH ACADEMY​

A six month group coaching members for first gen wealth builders

The SHWA is tailored for individuals seeking to cultivate a positive relationship with money while mastering the essential foundations of wealth building to ensure financial security.

Mastermind Jefas & Wealth

Launch your Coaching or Consulting Business in 90 Days

Elevate your income by monetizing the gifts and talents you already have an expand your income outside your 9-5. Create an irresistible offer to serve first-gen Latinas and Women of Color while creating more income and impact.

Say Hola Wealth Academy

A six month group coaching members for first gen wealth builders

The SHWA is tailored for individuals seeking to cultivate a positive relationship with money while mastering the essential foundations of wealth building to ensure financial security.

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Cash Libre

Weekly money tips and resources to help you save, pay off debt, and invest without sacrificing joy!

Templates, Trackers, Plans, Resources +Investing & Mortgage calculators and more!

Become Your Ancestor's Wildest Dreams!

Luzy’s Journey into

Generational Wealth and investing

The experience that fueled her determination to rewrite the narrative.

Luzy’s journey into generational wealth and investment started when she returned to school after leaving her dream career in hospitality management.  Through a finance class, Luzy learned about investing compound growth, and for the first time in her life, she heard the phrase, generational wealth.

 

She dove into all things personal finances, from reading dozens of personal finance books and listening to podcasts to hiring a mentor to teach her how to become an investor in the stock market after she was denied access to financial advice twice because she didn’t have $100K to start investing as required by the financial advisors she spoke to.

As a seasoned hospitality industry executive with nearly two decades of experience in hotel management, including roles in revenue management, leadership, marketing, and sales, she honed her skills to launch an online coaching and consulting business to serve her community. When she witnessed how many Latinas were left out of the workforce due to the global pandemic, and most didn’t have a $500 emergency fund, that fueled her determination to start talking about money through a holistic lens.

Luzy’s approach to money considers the cultural and societal barriers First Gen Latinas experience, particularly because most are their parents’ retirement plans or have been exposed to multi-generational money trauma, and that’s precisely what makes Luzy’s approach to money relatable.

Luzy prioritizes meaningful discussions about finances and wealth building.  She consistently invests in her education to stay up-to-date with the latest finance trends, the psychology of money, and coaching methodologies to serve her clients better.  

As a certified trauma-informed financial educator, business coach, and Financial Psychology Institute executive member, she is dedicated to helping Latina Professionals break generational money cycles.

Your Weekly source of inspiration

The Say Hola Wealth Podcast

Welcome to a space for inspiration and guidance on money mindset, money management, entrepreneurship, and engaging interviews with Latinas and BIPOC guest experts. Our podcast goes beyond conventional financial wisdom by embracing money philosophies that focus on elevating income, rather than simply cutting expenses or live frugal.

 

At Say Hola Wealth Podcast, we believe in empowering Latinas and BIPOC to not only navigate their finances but also to amplify their earning potential. Our episodes delve into strategies for boosting income, fostering entrepreneurial spirit, and cultivating a mindset that open doors to financial prosperity.

Join us as we break barriers and redefine financial success!

Join us as we break barriers and redefine financial success!

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